It’s innovators vs. sham spirits in the war of the rosés
When consumers hear “counterfeiting,” they think of fake Rolex watches or Louis Vuitton handbags – not phony merlot. But sales of counterfeit wines and spirits skyrocketed during the COVID-19 pandemic and have not slowed since. It’s now estimated that 25 percent of wines and spirits sold worldwide are counterfeit, costing the industry nearly $9 billion […]
